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Social Media Marketing: ROI (2019)


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cater

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MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 47m 41s
Skill Level: Intermediate | Genre: eLearning | Language: English + Subtitles | Size: 167 MB
Proving social media return on investment (ROI) is one of the toughest challenges facing marketers.


This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization. Instructor Carlos Gil covers tools and strategies for accurately measuring social media ROI to make smart, data-driven decisions. Learn about the measurements that really matter; how to define them; how to use built-in reporting tools on Twitter, LinkedIn, and other major social networks to define and track measurements; and how to use this information to produce actionable insights and drive continuous improvement for your business.

Linking business strategy and social media

Key performance indicators to measure

Social media tools to help measure ROI

Decoding social media analytics

Driving Facebook sales with offers and ecommerce

Growing your personal brand on LinkedIn

Getting more clicks with Twitter analytics

Driving sales with Instagram stories

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