MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 47m 41s
Skill Level: Intermediate | Genre: eLearning | Language: English + Subtitles | Size: 167 MB
Proving social media return on investment (ROI) is one of the toughest challenges facing marketers.
This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization. Instructor Carlos Gil covers tools and strategies for accurately measuring social media ROI to make smart, data-driven decisions. Learn about the measurements that really matter; how to define them; how to use built-in reporting tools on Twitter, LinkedIn, and other major social networks to define and track measurements; and how to use this information to produce actionable insights and drive continuous improvement for your business.
Linking business strategy and social media
Key performance indicators to measure
Social media tools to help measure ROI
Decoding social media analytics
Driving Facebook sales with offers and ecommerce
Growing your personal brand on LinkedIn
Getting more clicks with Twitter analytics
Driving sales with Instagram stories